 Philadelphia 76ers 2010/2011 |
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posté par Philly thing : | Petit papier de business insider sur le rachat des Sixers et leur place parmi les autres franchises de Philadelphia:
Forbes valued the Sixers at $330 million in January, ranking them 17th among NBA teams. In a lot of ways, this ranking is understandable. In the past three years attendance at the Wells Fargo Center has been horrific: 23rd in 2009, 26th in 2010, and 25th in 2011. Those numbers are even more embarrassing considering that the Sixers made the playoffs in two of those years.
[...]Without a star or a legitimate chance of winning interested has dwindled, TV ratings have sagged, and the Sixers’ value has fallen just below Utah’s.
But this does not have to be the case.
As the fifth-largest metro area in the country, Philadelphia has an inherent advantage over its competitors.
Seven of the eight most valuable franchises in the NBA – New York, Los Angeles, Chicago, Boston, Houston, Dallas, Miami, and Phoenix – call one of the ten-largest metro areas home.
Simply put, to be one of the richest franchises in the league, you have to be located in a big-time city. Only a few franchises have that luxury, and the Sixers are one of them.
To monetize this inherent advantage, the Sixers have to overcome a disturbingly low level of local interest that has become the norm since Iverson left.
In a sports-mad city, the Sixers are by far the least popular of the four major pro teams. The Phillies 2008 World Series title placed them in a class above the rest in the minds of Philadelphia sports fans. The Eagles are consistently a contender in the country’s most popular sports. The Flyers have a loyal following and an owner (ironically, Ed Snider) obsessed with winning a Stanley’s Cup.
The Sixers? Eh, not so much.
But as hard as it will be to get out of local sports cellar, there is already a precedent for such a rise: the transformation of the Phillies since 2002.
In 2001 and 2002 the Phillies ranked 24th in the majors in attendance, averaging just 21,000 fans per game. Now, the Phillies are the sixth-most valuable franchise in the league, and will sell out their 168th-straight game tonight.
There’s no reason why the Sixers can’t be this decade’s Phillies.
But perhaps the biggest thing Harris and his buddies have working for them is the dirty little secret of Philadelphia sports: Philly is a basketball town.
This sounds counter-intuitive considering the popularity of the Phillies and Eagles in recent years. But if you take all levels of the sport — from the NBA to Junior ABA — basketball is bigger than baseball or football in Philly by far. The city supports five major college teams and a high school scene that’s (as I’ve witnessed) surprisingly intense.
If Harris and friends can turn the Sixers into a contending team with at least one star, they can tap into the passion for the sport that already exists in pickup games and college arenas all over town. And if they tap into that passion, $290 million will seem like highway robbery. |
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